Puataunofo Manukau Pilot Project

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Appendix 9 Communications Brief

Puataunofo Manukau Project Communications Brief

The Puataunofo Flower.

The Puataunofo Flower

Talofa lava – Malo e lelei – Kia orana – Ni sa bula vinaka – Fakaalofa lahi atu – Taloha ni – Ia orana and Warm Pacific Greetings!

‘Puataunofo Manukau’ is an exciting pilot project bringing together agencies to raise awareness of health and safety for Pasefika workers in schools, workplaces and communities in Manukau.

Department of Labour is the lead agency and works in partnership and in collaboration with Accident Compensation Corporation, Manukau City Council, Council of Trade Unions Komiti Pasefika, Engineering Print and Manufacturing Union and Ministry of Pacific Island Affairs.

Our shared vision is “Health and Safety for Pasefika Workers in Manukau”.

This vision will help raise awareness of health and safety for Pacific workers so that when they leave their families for work in the morning they can “Come home safely”. According to Statistics New Zealand in 2006 - 24% of Pacific people worked in the manufacturing industry. ACC figures indicate the manufacturing industry had the most number of serious injury claims between 2002 and 2005 and Ministry of Social Development 2007 report suggests there has been an increase in workplace accident claims for Pacific people.

Key drivers for Puataunofo project include the Workplace Health and Safety Strategy for New Zealand to 2015 that aims to lift New Zealand’s workplace health and safety performance and reduce the work toll to achieve healthy people in safe and productive workplaces. The New Zealand Injury Prevention Strategy promotes a safe New Zealand, becoming injury free with key objectives including raising awareness and motivation for improved injury prevention among government and non-government organisations, the wider community and for specific settings such as workplaces, schools and homes.

Puataunofo Manukau aims to deliver on the strategy, through a series of activities including workshops in factories, development and dissemination of information resource kit, working with schools on Passport 2 Safety (P2S), media promotions through 531pi community talk back radio.

These initiatives are aimed at:-

Reinforcing the importance of employers providing and maintaining a safe working environment
Informing and supporting both employers and employees in their roles in injury prevention
All Pacific workers with a focus on our young Pacific workforce

As part of the 2008 ASB Polyfest celebrations Puataunofo Manukau will host a health and safety breakfast on Friday 14th March 2008 at the Greyhounds Room, Manukau Sports Bowl Auckland.

CONTACT Hans Key (09) 909 3214 Mobile 027 246 8563

Appendix 10 Breakfast Debrief Session 28 March 2008

Feedback From Rosetta - Safer Communities

The MC was awesome, excellent choice. The set up was great, although it was hard to walk through the students of Wesley College, it was quite fitting that the breakfast was held in the centre of Polyfest
Would have liked to have seen more information about the name Puataunofo and perhaps next time have a manager from the industry where workshops have been held to speak
Recommends MCC to adopt concept

ACC

Ezra advised event went well and feedback from ACC Manukau Branch Manager Sandra McMurdo the breakfast was excellent

MPIA

Helen is Communications Advisor for MPIA Auckland and thought the industry partnership was very effective. Would have liked to have seen more footage of workshops

Tanu

Youth want to know what they will be involved in terms of H & S.
Breakfast was a successful launch, a strategic move to see major players from union and MCC
Industry who did attend can see there was good backing. MC was excellent and can see projects spin off especially to focus on community health and safety issue
It would be good to see more media people
Workplace has 3 faces - industry; small business and youth
Project team needs to say more about Injury Free Manukau
Good endorsement from the Mayor
Sustainable resourcing from Council (Injury Free Manukau) logo
Visuals of workshops
Should have acknowledge Ligi at same time as Toni Pole

Hans

Received positive email from Solenn and met Robin Barker from AMCOR
Overall breakfast went well, next time need to distribute workload evenly such as parking/sound system/presentation
531pi called through for on-air coverage - passed onto Naomi to take the call
Highlight were the workshops
Good support from ACC (Ezra) and the EPMU (Jerome)
Feedback from workshops has been very positive
Compliance - rating 1-5 (bad to good)
APN/Heller Tasty want DoL to do site assessments and ACC requirements for discounts. Focus on educational relationship approach.
AMCOR - Robin Barker (workshop to be confirmed)
Temperzone (workshop to be confirmed) Phil Rush (H & S coordinator) is promoting staff participation. H & S inspector investigating 2 incidents where there has been loss of hearing and lost fingers
Believes there should be 2 workshops per month
Look at communicating in Pacific languages for workshops

Faama

Advised today will be his last meeting, came in as temporary to help in the interim
From council perspective the breakfast was very successful. Both Mayor and Deputy Mayor are on board
Project is unique for Pacific and needs to be continued. Lyn and Bonnie Dowding (Nuiean has replaced Ligi's role) will take over from Faama/Diane
PIAG/PAG plays important role
Breakfast was successful - good response from community with high level support and many students. Main thing is we are providing assistance to our Pacific people

EPMU

Acknowledge Jerome and EPMU Secretary Andrew Little for meeting costs of catering for the four workshops
Look at permanent fixtures i.e. annual workshop at each factory rather than one off

Gillianne

Successful, would have liked to seen more visuals, more stories would have been good
Let's keep the momentum going

Naomi

Over 80 people attended the breakfast
Thanks the project team for pulling together on the day to make the breakfast a success
Acknowledge MCC sponsorship of breakfast
Acknowledge Hans Key and work with employers and workshops
Acknowledge Jetta and Policy and good to see Elaine and the police represented.
Need to look at sustainability of project

Appendix 11 DVD Preferred Proposal

Great White Production and One Pacific Productions presentation to the Puataunofo Manukau Project Team:

PREMILINARY CONCEPTS FOR DISCUSSION

Introduction:

It is important that whatever DVD is produced that it is more than a visual moving image but that it is an effective tool for community and individual engagement that will invite individuals to explore and discuss the presented issues and find their own solutions and empowerment supported by a facilitation process.

CONCEPTS

The target audience outline in earlier discussions is broad – older Pacific Island people in the work place or returning to it and teenagers transitioning from secondary school to the workplace. So there will be variation in the way they receive information and in language skills which need to be considered. We may also need to consider translations.

It’s also important to consider using Pacific Island talent (presenters/narrators/actors/interviewees with real life stories to tell) who are recognisable either through the media or as authentic characters within their working community – both male and female from a range of age groups.

In recent focus groups with Pacific Island communities they clearly indicated that 10-12 minutes was a maximum time to spend viewing training or instructional DVD. They also clearly indicated that they would listen to a respected Narrator or presenter. Eroni Clarke was identified and they responded with genuine excitement.

The key employment issues as we see them arising from the reading material provided so far.

Health and safety issues in the work place
Accessing and understanding employment rights in the work place
Feeling safe and supported in the work place

Concept One: Documentary Drama

10 minute documentary drama.

Summary of case study and relevant employment information for each case study. Interactive page of follow up activities highlighting the main points of the documentary drama. Drama is a powerful tool to engage, educate and empower audiences. Pacific Island people love to be entertained and thoroughly enjoy stories that reflect their real experiences and characters that they can identify with as their own. A documentary drama, intercut with graphics and statistics will not only engage and entertain audiences but engage them in a process where issues or case studies are dramatically portrayed and audiences have the opportunities to find solutions to the problems through a follow-up facilitation process.

Scenario

A documentary drama based on a Pacific Island family and their journey facing the transitional changes in their economic status that the senior member of the family, the father has to return to the work force and his daughter a high school student is already working part time but is planning to work full time. Both will face employment issues such as safety in the work place and understanding and knowing your rights in terms of wages and working hours.
The documentary drama will explore the journey of the father and his daughter, and the employment issues they face in the service and manufacturing industries.

Concept Two: Personal Stories

A 10 minute documentary DVD featuring a series of individuals telling their personal experiences faced in the work place. The interviews will be intercut with re-enactments of these stories to create visual imagery.
A 2 minute summary of case study and relevant employment information for each case study. An interactive page of follow up activities highlighting the main points of the documentary drama.

Personal testimonies and stories are a powerful medium for actively engaging audiences into the world and lives of an individual and supported with enactments, audiences will have the opportunity to clinically analyse each story and find parallels to their own experiences and discuss in more detail through a facilitation process.

Concept Three: Education Video

Education videos are commonly used to inform and educate audiences and driven by a strong Pacific Island presenter, provides a sound visual base for educating audiences. This format would give an investigative approach in looking at the employment issues in the work place.

A twelve minute informative DVD, driven and facilitated by a Pacific Islander presenter presenting the issues facing Pacific Island people in the work place. The DVD wopuld highlight these issues, intercut with graphics detailing statistics and the Employment Act. A two minute summary of case study and relevant employment information for each case study. An interactive page of follow up activities highlighting the main points of the documentary drama.

Once the Concept has been agreed on, we will prepare a detailed proposal.

Appendix 12 Attendee Responses at Workshops

A survey form/interview process was used to obtain feedback from participants at the workshops and other events. Some of the feedback comments are outlined below.

Employers Comments:

APN Print Ltd.

This workshop was relevant to our workplace health and safety needs with outcome being an increase in employee knowledge and interest in health and safety. We would recommend this workshop to other companies because employers need similar workshops. It was really useful for us at APN Print. A third party like DoL is the best way to educate employees.

AMCOR Kiwi Packaging

These workshops were helped improve awareness and knowledge of workplace safety for our Pacific workers. AMCOR Kiwi Packaging would recommend this type of workshop to other workplaces.

Employees' Comments:

APN Print Ltd

Attendee 1 (Tongan)

Worked at APN Print for 18 years
Appreciated information gained from workshop
Has a better knowledge of what Department of Labour offers

Attendee 2 (Samoan)

Employed at APN Print for 5 years
Works in bindery
This is first time she has heard about health and safety and thinks it is an excellent
programme
Good to know more about ACC
Fell in 2005 and injured leg/knee, couldn't walk and was only offered panadol
Is still feeling effects of injury

Attendee 3 (Samoan)

Has worked at APN Print for 29 years
This is his first health and safety workshop and happy to attend
Found the workshop very informative and keen to volunteer as a future health and safety representative
Suggests workshops to be held in ethnic specific e.g. Samoan and Tongan as a lot of Samoan and Tongan workers
Thank you for a great lunch
Programme in factory needs more advertising and is keen to let people on floor know about workshop via word of mouth

Attendee 4 (Maori)

Worked at APN Print for 9 years
Has attended previous health and safety workshops
Is currently head (EPMU) union delegate for Manukau plant
There is a need to organise workshops for everybody because there are day and night shifts

Attendee 5 (Tongan)

Worked at APN Print for 8 years
This is first health and safety workshop and thinks the information is good because she has been reporting some hazards and as followed up with supervisor to rotate different machines.
Has had the same safety shoes for 2 years and needs new shoes as her toes are now showing however cannot afford shoes

Attendee 6 (European)

Has been with APN Print for 2 years
Is health and safety coordinator and believes the health and safety message is important for the company
Had to get buy in from managers first and than promote to the staff which has been difficult however happy with turnout of people
Happy to work with Hans Key and Department of Labour and ACC for site compliance visits and future workshops

Heller Tasty Ltd

Attendee 7 (Tongan)

Only found out about the workshop through word of mouth, others would be keen
to attend if they knew about it
Have a workshop in the Tongan language
Liked sharing of lunch

Attendee 8 (Samoan)

4 years length of service
Works in stock control
Sometimes you know it's unsafe but you keep doing it anyway
This workshop is a good reminder of what happens when things go wrong

Attendee 9 (Cook Island)

6 years length of service
Works in small goods as a machine operator
This is his first health and safety workshop
Good to see pictures showing dangerous work
Knew a little about health and safety but now understands more
Has experienced no accidents

Attendee 10 (Samoan)

1 year length of service
Works in ready to eat room
Found the workshop useful and is keen to participate in H & S training
Good to know more about ACC as wants to know more about accidents in sports
Would like to see more workshops for fellow co-workers who couldn't come because they are on shift work
Great lunch

Attendee 11 (European)

3 weeks length of service
Works in ready to eat room
Enjoyed the workshop
Be good to have more workshops for more people

Attendee 12 (Cook Island)

10 years length of service
Works in the production area
Is currently a health and safety representative
Has attended previous health and safety training workshops but Puataunofo workshop compared to the others was more interesting especially visually identifying hazards
Has noticed at previous training sessions there is no follow up
Enjoyed format of a short workshop
Most Pacific working on factory floors are Samoan and could benefit from attending English courses to help with communication.
Has experienced only minor accidents e.g. cuts
Overall company has a very good safety record
Staff (leading hands) participating in recommendations to Production managers meeting weekly every Wednesday where they can report on any issues/hazards
Encourage fellow staff who have not attended a H & S workshop

Big Tuff Pallets

Attendee 13 (Samoan)

Health and safety representative and sits in their H & S committee
Used internally as a Samoan interpreter for the company to translate any messages to other Samoan staff
Workshop was good because we've had a number of serious accidents recently and most guys don't understand why it's important to stay safe in their workplace.
Need some resources to give to the staff
Keen to organise another workshop for the evening shift about 20-25 of them